What are you saving FOR?

Or are you just saving “to save”?

Photo by Towfiqu barbhuiya on Unsplash

I had a conversation recently with a business owner trying to get a handle on her personal finances. She felt frustrated because she knew she really ought to be saving more, but she somehow never really seemed to make headway. When I asked her what she was saving FOR, there was silence for a second before she admitted, “I never really thought about that before.”